Saturday, January 27, 2007

TV Commercial Hall of Shame: New Members

1. Toyota -- for their entire new series of ads that claim there should no longer be a difference between Want and Need. You get the idea? If you want it, you need it. No need for self restraint, moderation, a healthy bank account. Don't spend money on the braces that your kid NEEDS, you WANT a shiny new car and that's just as important. Yes, what you want is now what you need. Toyota ad execs, how do you look at yourselves in the mirror?

2. PharmaChoice -- for their latest "It's like having a pharmacist for your best friend" commercial. In this one, a woman in a restaurant orders a glass of water whereupon her "friend" launches into a whole big speech about how she might have diabetes. If my friend said that I'd throw the water in her smug face. "Diabetes? Are you trying to scare me to death? You're not a doctor!" Pharmacists everywhere must be cringing.

[Note: Earlier I misidentified the company as PharmaSave. Apologies. I don't know what their commericals are like, but they're not these ones.]

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